Search Intent Optimisation:

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When someone makes a query on a search engine, they have a goal. That goal is their search intent.

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Search engines, like Google, want to give results that help the searcher achieve their search intent.

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And, search engines are rewarding websites that deliver on a searcher's intent

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Web pages that deliver on a searcher's intent can outperform those that are optimised primarily for search engines.

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Tailoring your content to a searcher’s intent can make it more valuable to a visitor. The more valuable it is, the more likely that visitor is to buy or interact with your website.

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The search intent factor of SEO is a crucial tool to have in your arsenal.

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