Search Intent Optimisation:
A Comprehensive Guide
When someone makes a query on a search engine, they have a goal. That goal is their search intent.
Search engines, like Google, want to give results that help the searcher achieve their search intent.
And, search engines are rewarding websites that deliver on a searcher's intent
by ranking them high and directing traffic to the websites.
Web pages that deliver on a searcher's intent can outperform those that are optimised primarily for search engines.
Tailoring your content to a searcher’s intent can make it more valuable to a visitor. The more valuable it is, the more likely that visitor is to buy or interact with your website.
The search intent factor of SEO is a crucial tool to have in your arsenal.
You can find out more information about search intent with actionable tips.