Brilliantly performing websites are a result of a well developed creative strategy that feeds your websites content, aesthetic as well as tying together all your marketing exploits.
Why choose Hedgehog?
Since 2009, we’ve been fine tuning our web design process to ensure we deliver the perfect solution. We’ve designed websites for marketing leading brands, through to SME’s and small start-ups.
Every web design project is different, our web designers put design, storytelling, conversions and user experience at the heart of every decision we make. Our focus remains fixed on your business goals and objectives by pouring our SEO expertise into the structure of the site.
Don’t worry about the look and feel of your website because it’s guaranteed to look incredible.
At the heart of our web design is user experience, storytelling, conversions and creating a website that drives growth, focuses on business objectives and connects with your audience.
More importantly, our SEO expertise is built into the walls of your site giving.
How we do web design
Creating or redesigning a website is a challenging task. For most businesses, their website is the hub of their marketing. The central point from which they can communicate with their audience. So it's critical to get it right.
Stage One Discovery
We begin each project with an in-depth discovery phase. Whether your company is evolving or entering a new sector, we clarify your purpose, find your voice, understand your customers and define the goals. The result of the discovery phase is a comprehensive plan for your website.
- More on the StrategyPositioning
Positioning is the heart of a business. It defines what the brand is, its benefits and competitive advantages, and what it means to the target audience. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in the minds of your customers and among your competitors.
We segment your different customer types and create customer profiles that represent your brand’s target markets. Then we map out scenarios in which those customers might interact with your business. Defining interactions helps us predict pain points and provides insight into functionality and customer behaviour.
Segmentation is a valuable tool for realising your customer's needs and potential for growth. By examining the behaviours, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantages.
Brand attributes are characteristics that describe the qualities of your brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.
A thorough competitive analysis is critical for any evolving or emerging business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your business.
Stage Two Wireframe & Architecture
How users interact with and behave on the website, visualised in frames to understand how the site will work across multiple devices.
Combined with the visual representation is the architecture. This is essentially a map of how the website knits together in a way that is easy for the user and in harmony with the search engines.
We build fast and light then delve in to testing, analysing and learning. That way we can build on features guided by the facts rather than hunches.
Stage Three Design & Aesthetics
The fun part our customers always enjoy is when our design team start the design process with visual ideas and a direction for the web design. This is normally in the form of style tiles, working with colours, branding and layouts to confirm the direction fits perfectly with the brief.
Stage Four Development
The project moves from our design team to our development team, who turn the visual designs into a functioning website.
When complete and tested, we turn the website live, we call this the launchpad phase.
Monitor and Analyse
With the new web design live, we now monitor how the website is used.
With a launch pad site live and collecting user data, we can start identifying the high-impact actions you can take to grow your business.
Stage Five Continuous Improvement
Peak performing websites are not built and forgotten. Optimal performance comes through data-driven optimisation because refinement is where performance is achieved.
Learning what works (and what doesn’t work) will help inform the ideas to continually improve the website.
Stage Six SEO
We don’t view search engine optimisation as an afterthought. From day one our team ensure that each page they are
working on has been optimised for search, so that you can be found on search engines.
Recently at Hedgehog...
Take a look at some of the results we've been working on.
A fast-tracked lead generation strategy with SEO.
Industrial Calibration is a company that calibrates the equipment, that calibrates equipment!How a simple, creative campaign idea can gain global coverage
How we generated hundreds of backlinks and mentions for a football equipment website.
Keeping up with the beautiful game
Scope: SEO, web design, content, Digital marketing
One of the leading football review sites in the world since 2006, our work with Footy-Boots is a challenge and a pleasure, where we push the boundaries of digital marketing. From product reviews and player interviews to producing top quality images of the latest products and cutting edge football technology. We’re always looking at different ways to make Footy-Boots lead the way in this exciting digital playground.
How we increased direct sales in a competitive eCommerce sector.
How we achieved a 'hard-hitting' 170% sales increase for a boxing heavyweight
Scope: SEO, Digital Marketing, eCommerce, Content, Video
They came to us as a boxing product distributor. They have become champions of Cleto Reyes, the “punchers glove”. One of the heavyweight suppliers in world boxing, WBCME are well established as a distributor to the boxing trade, but wanted to develop a consumer sales channel.
By re-focussing their strategy and structure to promote their exclusive rights to Cleto Reyes boxing equipment and and WBC merch in Europe, we gave WBCME (and the people) exactly what they wanted. An effective platform and strategy to get their products in front of the people who wanted them.