Identifying your customer's intent is powerful. It’s a pivotal and valuable moment in their online journey.
We make sure that your business and website are in front of your customers at the time that they are searching for the products or services you provide.
We partner with businesses to help them thrive in the search engines, by being found at that moment when their customers are searching for them.
Today, more people use search engines to buy, or enquire, than any other marketing channel.
This is why we believe that SEO should be central to all marketing activity.
Hedgehog helps by partnering with businesses that require SEO expertise at a high-level to improve your existing in-house marketing. Our consultant SEO services help you ensure your website stands out among your competition.
Our Discovery eliminates the assumptions so your progress is based on facts and data. We review the technical status of your website, your market, competitors, opportunities and deliver this in a strategy for success presentation.
Local SEO is the way to drive regional traffic to your website through specifically targeted local pages. Local SEO has an advantage when a local business needs to compete on a regional basis, which is where we excel.
It’s often forgotten or not given the level of expertise and time it deserves, but links are still the fundamental signal used within scoring. Today 'link building' encompasses content marketing, PR and outreach to get people talking about your brand.
In a world that is more connected than ever, attracting business or making sales globally has seen massive growth. With a proven track record with some of the world’s most recognisable global brands, we support your international SEO objectives with expertise and experience.
If you are looking for improvements and direction for your website's SEO, an SEO Audit is the way forward. The audit will provide a comprehensive overview of how to gain more business online, with a series of prioritised recommendations and a clear plan.
Our approach is completely transparent, there are no secrets.
In fact, we speak regularly on the subject of SEO at international events where we love to spread our knowledge.
Frequently Asked Questions about SEO
Search engine optimisation (SEO) is the process of making on-page and off-page enhancements to a website to make it more attractive to search engines, improving organic rankings and increasing targeted traffic.
SEO techniques include content marketing, link building and targeting keywords. By understanding what your audience searches for, you can make your website more relevant for those keywords by creating content, optimising performance and becoming authoritative within your niche.
Search engine optimisation (SEO) in marketing involves making adjustments to a website and content to improve its organic rankings and gain more targeted traffic.
SEO in marketing helps to get a business or brand’s website ranking higher in the search engines. This helps the website to be seen by relevant, engaged audiences and increases sales and enquiries for the brand.
One of the most important aspects of SEO for marketing is understanding search intent; the reason a user is making a search. When you understand a user’s search intent you can begin to create content that satisfies these intents.
All websites, from ecommerce platforms to personal blogs, need site visitors to be successful. Search Engine Optimisation (SEO) is how you make a website more visible to search engines and users.
By following SEO best practices, a website can improve its organic search rankings, usability and user experience. Thereby attracting more engaged visitors that are ready to convert into customers.
We begin our SEO process with a discovery session, getting to know your business inside and out. Following the discovery session, we’ll complete a full audit of your site which will then inform our strategic plan.
Depending on the outcomes of your site audit, your SEO strategy may be achieved through a combination of techniques including keyword research, content optimisation, technical adjustments and link building.
Google recommends that SEO efforts should focus on the user experience rather than the search engine requirements which is why our strategies always accommodate for the user’s Search Intent; the reason or motivation behind searches.
How much SEO costs will depend on the exact services provided and the scope of the project. However, generally, the more you spend, the quicker you’ll see results.
The overall costs of your SEO work will depend on what problems and areas for improvement are identified during the discovery session and site audit.
Other factors can also influence the cost of SEO including; competition within your sector or industry and the current status of your website, such as its technical performance, site authority and content quality.