Blue Thunder Rib Rides approached us after working with agencies that delivered broad generic strategies with little impact. Their goal was straightforward. Improve visibility for relevant search terms, attract users actively looking for adventure experiences in St Ives, and convert that demand into bookings. To achieve this, the focus needed to be placed on high intent search journeys with a strategy built specifically around how customers search for local sea based experiences.
Identified intent driven and commercially relevant keywords using a customised research method
Optimised landing pages to reflect what users search for during seasonal and planning stages
Strengthened technical SEO to improve site performance and support search visibility
Created content that promotes the experience and builds motivation to enquire or book
Built tracking to monitor ranking shifts and anticipate competitor movements
Delivered ongoing reporting with commercial clarity and measurable impact indicators
The strategy delivered a strong performance uplift and transformed search presence into bookings. Non brand organic clicks increased by one hundred fifty four percent and organic bookings increased by three thousand and sixteen percent. The site gained prominent visibility across intent based search terms and shifted from being present in search to actively generating revenue. This approach provided both immediate returns and a framework for future growth.
Increase in non-brand keywords
In Organic Online Bookings
