It’s difficult to provide a figure for costing a web design until you know precisely what is required.
Typically, a web design project should always include the following:
Planning: Project management, meeting to share information, consultation and advice.
Research: Definition of objectives, details on your audience, content and the strategy
Design: Stylescapes, designs and iterations
Build: Development and coding
Content Support: Content structure, copywriting, photography, illustrations and video
SEO: How does the site align with basic search engine guidelines
Handover: Training and website access
Testing and Launch: Multi-browser testing, hosting setup and go-live
Maintenance: Ongoing support, review and continuous updates
Beyond the basics listed, other things that should be considered are in-depth SEO, additional functionality such as eCommerce, enquiry generation, calendars etc.
We start every project with a discovery process. This helps you understand what you require for your website to achieve your goals. At this stage, a website can be costed.
With a well-planned project, we can be very specific about how long it takes to build a website.
However, before a proper discovery process, the answer is it depends.
Below are some examples that impact the length of a web design project.
The most common delay for a website launch is content, either supplied or created. This hurdle is often due to busy clients being able to spend the time needed to plan and organise content or approving it if we are creating the copy.
How quickly it a new website takes to create is also determined by how big the project it is. Larger sites generally take longer than smaller ones. The more pages a website has, the larger the project tends to be and the longer it can take. This is because each page requires additional quality assurance, Mobile Design, graphics, SEO, etc.
Number of Pages
Size doesn’t always matter, though. For example, a 5-page website may take a long time to develop, if each page has functionality that needs detailed coding.
The design is also essential to consider. For instance, if each page needs a unique design, perhaps with illustrations, this requires time.
Number of people involved
The timing of a website project increases with each person involved in the process.
Web design is very subjective, so when multiple people are involved, this can lead to lots of changes and discussions to find a mutually agreed decision.
When it comes to being efficient with web design, it pays to focus on the brief and the discovery process.
Getting crystal clear on brief and providing insight during the discovery process helps define the scope of your website project and ensures the entire project runs smoothly.