SEO Bedford

Be found when your prospects are searching for your products or services online.

Your potential customers are out there, searching on the web. They are actively typing into Google for what you have to offer, but are they finding you?

We believe it's a lot easier to find customers when they find you.

From researching the best keywords to a technical audit of your website to site migration, our SEO team are true experts in their field. Since being founded in Bedford 10 years ago, we've been fast tracking our clients to Page 1 search results.

Our approach to SEO has been developed upon what we know works and what we know doesn’t work.

With Hedgehog, you're on your way to an SEO strategy that is geared around generating business.

Our approach is completely transparent, there are no dark secrets. In fact, we regularly share our knowledge on SEO at international events and writing for industry publications.


What is SEO?

SEO, or search engine optimisation, is the process of optimising your website to drive traffic from the search engines to your website.

The basic principles of SEO are simple:

Your website should have great content, a good amount of quality backlinks, and onsite optimisation that search engines can easily understand.

Search engines want to deliver the most appropriate results for their visitors, so your website needs to be considered the most relevant result when someone searches for your profuct or service.

SEO is about making your website as relevant as possible for the searches your target audience are making.

Recently at Hedgehog...

Take a look at some of the results we've been working on.

Why does your business need SEO?

For most businesses, a website is the hub of their marketing. The central point from which they can communicate with their
audience. So driving relevant traffic to the website is crucial to communicating with your audience.

However, there are many benefits of SEO aside from increased traffic.

1. Search engine traffic shows intent

Searches show intention. Every time someone types something into Google they have search intent. It might be to engage, to act, to buy or to book.

People are actually searching for the problem you solve or a product to buy, so you pull traffic to your business. You do not have to push out advertisements to persuade people to buy. Traffic to your website from search engines is people already interested in your products or services. The visitor is also searching at the time that they need you, so they are more likely to convert or engage with your website than someone who views an advert at a time when they are not ready to act.

2. The top results on search engines get the clicks

Your position within search results is very important. Research shows that the first 5 search results receive 70% of clicks, 70% and only a quarter of searchers go further than the first page.

3. SEO leads to a better user experience

By optimising your website for SEO, you’re also also improving your user experience.

User experience is a ranking factor. The search engines want to see a mobile-friendly design, good user engagement such as time on site, low bounce rates and fast loading. All features which help improve the visitors experience on your website.

4. Most people research products or services online

Whether your clients are businesses or consumers, research shows that over 80% of them will compare before engaging or buying.

Achieving first page rankings for your business and products is critical if you want consumers who are actively searching out your products to be able to find you...

Want to know our secret?
There isn't one - only smart thinking, strategy and hard work.

What we offer

Digital PR

Combining PR with modern tech and research we run campaigns that form part of a real content strategy. Depending on the strategy defined, we deliver social interactions, traffic, or backlinks that support your objectives for growth.

Combining PR with modern tech and research we run campaigns that form part of a real content strategy. Depending on the strategy defined, we deliver social interactions, traffic, or backlinks that support your objectives for growth.

Content Marketing

The fuel for any marketing campaign is compelling, audience based content. Our team of creatives and writers gain a thorough understanding of your target audience, to engage in the right way and at the right time.

The fuel for any marketing campaign is compelling, audience based content. Our team of creatives and writers gain a thorough understanding of your target audience, to engage in the right way and at the right time.

Consultation

The fuel for any marketing campaign is compelling, audience based content. Our team of creatives and writers gain a thorough understanding of your target audience, to engage in the right way and at the right time.

The fuel for any marketing campaign is compelling, audience based content. Our team of creatives and writers gain a thorough understanding of your target audience, to engage in the right way and at the right time.

Discovery

Our Discovery eliminates the assumptions so your progress is based on facts and data. We review the technical status of your website, your market, competitors, opportunities and deliver this in a strategy for success presentation.

Our Discovery eliminates the assumptions so your progress is based on facts and data. We review the technical status of your website, your market, competitors, opportunities and deliver this in a strategy for success presentation.

Local SEO

Local SEO is the way to drive regional traffic to your website through specifically targeted local pages. Local SEO has an advantage when a local business needs to compete on a regional basis, which is where we excel.

Local SEO is the way to drive regional traffic to your website through specifically targeted local pages. Local SEO has an advantage when a local business needs to compete on a regional basis, which is where we excel.

Link Building

Link Building is outdated terminology for marketing online. It’s often forgotten or not given the level of expertise and time it deserves, but links are still the fundamental signal used within scoring. Today 'link building' encompasses content marketing, PR and outreach to get people talking about your brand.

Link Building is outdated terminology for marketing online. It’s often forgotten or not given the level of expertise and time it deserves, but links are still the fundamental signal used within scoring. Today 'link building' encompasses content marketing, PR and outreach to get people talking about your brand.

International SEO

In a world that is more connected than ever, attracting business or making sales globally has seen massive growth. With a proven track record with some of the world’s most recognisable global brands, we support your international SEO objectives with expertise and experience.

In a world that is more connected than ever, attracting business or making sales globally has seen massive growth. With a proven track record with some of the world’s most recognisable global brands, we support your international SEO objectives with expertise and experience.

PPC

PPC provides immediate results and offers complete control over your budgets and campaigns. Our PPC service helps you to increase your conversions, improve your ROI and reduce your overall marketing spend.

PPC provides immediate results and offers complete control over your budgets and campaigns. Our PPC service helps you to increase your conversions, improve your ROI and reduce your overall marketing spend.

SEO Audit

Link Building is outdated terminology for marketing online. It’s often forgotten or not given the level of expertise and time it deserves, but links are still the fundamental signal used within scoring. Today 'link building' encompasses content marketing, PR and outreach to get people talking about your brand.

Link Building is outdated terminology for marketing online. It’s often forgotten or not given the level of expertise and time it deserves, but links are still the fundamental signal used within scoring. Today 'link building' encompasses content marketing, PR and outreach to get people talking about your brand.