Be found when your prospects are searching for your products or services online.
Your potential customers are out there, searching on the web. They are actively typing queries into Google for what you have to offer.
We will help them find you, with SEO.
We believe it's easier and more natural to acquire new customers when they find you.
Why does your Bedford business need SEO?
For most businesses, a website is the hub of their marketing.
The central point from which they can communicate with their audience. So driving relevant traffic to the website is crucial to communicating with your audience.
However, there are many benefits of SEO aside from increased traffic.
SEO Services in Bedford
From researching the best keywords to a technical audit of your website to site migration, our SEO team are true experts in their field. Since being founded in Bedford, Bedfordshire 11 years ago, we’ve been fast tracking our clients to Page 1 search results.
Our approach to SEO has been developed upon what we know works and what we know doesn’t work.
With Hedgehog, you’re on your way to an SEO strategy that is geared around generating business.
Our approach is completely transparent, there are no dark secrets. In fact, we regularly share our knowledge on SEO at international events and writing for industry publications.
Benefits of SEO
Searches show intention. Every time someone types something into Google they have search intent. It might be to engage, to act, to buy or to book.
People are actually searching for the problem you solve or a product to buy, so you pull traffic to your business. You do not have to push out advertisements to persuade people to buy. Traffic to your website from search engines is people already interested in your products or services. The visitor is also searching at the time that they need you, so they are more likely to convert or engage with your website than someone who views an advert at a time when they are not ready to act.
Your position within search results is very important. Research shows that the first 5 search results receive 70% of clicks, 70% and only a quarter of searchers go further than the first page
By optimising your website for SEO, you’re also also improving your user experience.
User experience is a ranking factor. The search engines want to see a mobile-friendly design, good user engagement such as time on site, low bounce rates and fast loading. All features which help improve the visitors experience on your website.
Whether your clients are businesses or consumers, research shows that over 80% of them will compare before engaging or buying.
Achieving first page rankings for your business and products is critical if you want consumers who are actively searching out your products to be able to find you…
Frequently Asked Questions about SEO
Search engine optimisation (SEO) is the process of making on-page and off-page enhancements to a website to make it more attractive to search engines, improving organic rankings and increasing targeted traffic.
SEO techniques include content marketing, link building and targeting keywords. By understanding what your audience searches for, you can make your website more relevant for those keywords by creating content, optimising performance and becoming authoritative within your niche.
Search engine optimisation (SEO) in marketing involves making adjustments to a website and content to improve its organic rankings and gain more targeted traffic.
SEO in marketing helps to get a business or brand’s website ranking higher in the search engines. This helps the website to be seen by relevant, engaged audiences and increases sales and enquiries for the brand.
One of the most important aspects of SEO for marketing is understanding search intent; the reason a user is making a search. When you understand a user’s search intent you can begin to create content that satisfies these intents.
All websites, from ecommerce platforms to personal blogs, need site visitors to be successful. Search Engine Optimisation (SEO) is how you make a website more visible to search engines and users.
By following SEO best practices, a website can improve its organic search rankings, usability and user experience. Thereby attracting more engaged visitors that are ready to convert into customers.
We begin our SEO process with a discovery session, getting to know your business inside and out. Following the discovery session, we’ll complete a full audit of your site which will then inform our strategic plan.
Depending on the outcomes of your site audit, your SEO strategy may be achieved through a combination of techniques including keyword research, content optimisation, technical adjustments and link building.
Google recommends that SEO efforts should focus on the user experience rather than the search engine requirements which is why our strategies always accommodate for the user’s Search Intent; the reason or motivation behind searches.
How much SEO costs will depend on the exact services provided and the scope of the project. However, generally, the more you spend, the quicker you’ll see results.
The overall costs of your SEO work will depend on what problems and areas for improvement are identified during the discovery session and site audit.
Other factors can also influence the cost of SEO including; competition within your sector or industry and the current status of your website, such as its technical performance, site authority and content quality.