Creative, Targeted, Engaging And Compelling.
Good content peaks people’s interest.
Great content gets people clicking and engaging. Amazing content encourages discussion, sharing and engagement at all stages of the sales process. Exceptional content is our benchmark.
Based on strategy, compelling to read and written with purpose
Our content is created with an audience first approach. Understanding what your audience truly needs is key to adding momentum to your SEO campaign, strengthening your brand’s reputation, encouraging your audience to engage and ultimately driving your business forward.
Our simple steps for a Content Marketing
Our content is created with an audience first approach. Understanding what your audience truly needs is key to adding momentum to your SEO campaign, strengthening your brand’s reputation, encouraging your audience to engage and ultimately driving your business forward.
01
Discovery
Identify and understand the audience you are talking to.
What do they want? Where do they hangout online? What makes them buy or enquire?
02
Content Audit
Review your existing content assets to understand current performance.
We then establish what has worked and what hasn’t and use this towards your strategic plan.
03
Data Driven
Data is central to our strategic process.
We use data to guide each step of a content marketing plan. Ensuring each step is well considered and validated is key to our approach and to the success of any project.
Using data insights, we understand visitor behaviour, resulting in ideas which resonate with the target audience and drive performance.
04
Content Strategy
Craft a content plan that helps you reach new customers and enriches your brand.
We always start with the end goal in mind – our objective.
The content strategy then lays out how we will get there.
Whether we are creating a content strategy for building backlinks with Digital PR or directly increasing your traffic via referrals, a robust, well-thought-out content strategy gives you the platform to grab your audiences attention.
05
Content promotion
Put your content in front of your audience, when they need it.
