Terra, one of Brazil’s largest digital media publishers, needed to strengthen editorial authority, expand organic reach, and improve performance in both evergreen content and real-time news. With millions of daily readers and fierce competition across every category, Terra’s objective was to scale long-term visibility, consolidate editorial structures, and increase performance in Google Search and Google Discover.
Built evergreen content clusters across priority editorial verticals.
Implemented a topical authority framework for stronger category rankings.
Applied real-time News SEO using Google Trends for breaking stories.
Optimised titles, headings, links, images, and content structure.
Launched the Planeta section engineered to win rich snippets.
Created internal linking networks to improve crawl flow and relevance.
Provided newsroom-integrated SEO aligned with editorial workflows.
Delivered ongoing on-page optimisation for snippets and Discover.
Terra achieved exceptional growth across both evergreen and real-time news performance. Ranking keywords surged from 4.6 million to 9 million, representing a 95% increase, while Google Discover exploded by +128 million new clicks, reinforcing Terra’s prominence during high-demand news cycles. The Planeta editorial section rose from zero visibility to a recognised rich-snippet authority, and YoY pageviews grew by 59%. The combination of evergreen clusters and real-time News Topical Authority positioned Terra as one of the strongest organic performers in Brazil’s digital media landscape.
In Ranking Keywords
Million Clicks Generated
