RPP Accounts approached Hedgehog to improve their search visibility and generate more enquiries from businesses looking for accounting and advisory services. They had minimal presence in search for high value keywords and content was not structured to attract or support organic demand. The objective was clear. Build authority through SEO and content strategy, improve visibility for commercially relevant terms and increase lead generation through organic search.
Delivered an SEO strategy focused on building authority across high intent service queries
Created optimised content through ongoing blog creation and advisory articles
Improved technical performance and search foundation to support page visibility
Structured internal linking and relevance signals to target priority accounting terms
Provided continued SEO support to adapt strategy as performance evolved
Aligned recommendations with commercial outcomes to support lead generation
The campaign generated strong results in performance and lead potential. Organic traffic increased and priority keywords in top three positions improved . The combined approach of technical structuring and content optimisation has shifted RPP Accounts from limited search activity to consistent growth potential.
Increase in Organic Traffic
Keywords in Top 3 Positions
