Philps Pasties, a leading Cornish bakery brand, wanted to grow beyond regional demand and reach national customers through online ordering. When we began, the website averaged only 69 organic visits per month and held minimal commercial visibility. With growing interest in direct delivery, Philps needed to expand their online reach, improve search performance on Shopify and convert national demand into sales across both their main site and dedicated buying domain.
We repositioned SEO around high intent searches focused on direct ordering.
We optimised key commercial pages to support buyer decision making.
We enhanced Shopify performance and technical foundations across both domains.
We refined site structure to improve relevance and accessibility.
We built authority through focused content improvements and internal linking.
We strengthened signals that supported national reach while retaining local authenticity.
Philps Pasties achieved significant organic growth as a result of strategic SEO implementation. Monthly organic traffic increased by 2,117% . Key transactional search terms reached top positions, directly influencing online orders and nationwide delivery success. Keywords ranking inside the top ten increased by 2,325%. The combination of Shopify SEO, strategic domain positioning and commercial relevance helped Philps generate consistent performance from digital search.
Increase in Organic Traffic
Keyword in Top 10 Keywords
