Ocean Magic

Ocean Magic had previously worked with agencies where the focus was largely on visibility, with little connection to commercial return. The business was facing a familiar outcome: ongoing spend, minimal accountability, and a projected net loss position with no clear path to return.

Rather than committing to another long-term agency model, Ocean Magic partnered with us to take a lower-risk, performance-led approach.

The priority was to rebuild the website upfront as a cost-effective alternative to traditional retainers, ensuring the platform could convert traffic before any growth activity was scaled.

What We Did

• Delivered a full website redesign upfront, removing reliance on long-term agency contracts
• Rebuilt site structure and user journeys around buyer intent
• Ensured the website was technically and commercially sound before driving traffic
• Activated SEO with a product- and purchase-led focus
• Launched PPC campaigns targeting high-intent shoppers actively looking to buy
• Used real performance data to guide ongoing optimisation across both channels