Cornwall Slip & Slide

Growth Focused PPC Strategy

The Project

Hedgehog set out to significantly increase revenue within a three month period. The objective was to build a commercially focused paid media strategy that captured high intent audiences while maintaining efficiency. To achieve this, we developed a performance approach aligned with search behaviour, customer journey and local demand, supported by continual optimisation to drive measurable growth.

What we did

Created a multi channel paid advertising strategy focusing on high intent search traffic and ready to buy users
Optimised campaign structure to increase return while controlling spend
Developed ad creative and messaging focused on clarity, value and user motivation
Built segmented audiences targeting both discovery and conversion focused behaviours
Monitored performance daily and redirected budget towards highest performing campaigns
Provided transparent reporting highlighting cost control, revenue impact and overall performance

Deliverables

  • Paid Advertising Strategy
  • Campaign Optimisation
  • Ad Creative Development
  • Audience Segmentation
  • Performance Monitoring
  • Commercial Reporting

The outcome

The project delivered a substantial uplift in revenue within three months. Paid advertising became the primary driver of commercial growth, supported by an approach that balanced performance improvement with cost control. The campaign framework proved scalable and sustainable, achieving strong results in a short timeframe and positioning Hedgehog for continued growth.

2.5x

Revenue Generated

4 m +

Impressions in 3 months

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