Welcome to our Blog

The daily Post

Read our Blog

Beware of the Download Prompt

Mobile Downloads

Find it irritating when you click to access a page on your favourite website and a big page prompt delays your access by asking you to download the website app. Well this practice could be a thing of the past thanks to Google.

From the 1st of November Google will be penalising sites that display app interstitials that hide a significant amount of content on the transition from the search page.

Google will consider the offending sites as not being mobile friendly and this will have a significant impact on website owners organic/natural traffic.

The writing was on the wall in July when Google published a blog post asking people to reconsider using app interstitials. It was suggested by various sources then that Google might turn this into some form of penalty.The growing trend is when Google suggests a recommendation, an algorithm usually follows.

Google has updated their mobile testing tool in search console to allow website owners the chance to avoid a possible penalty. The message is ‘websites must promote apps that are more user friendly’.

Google Tackles Hacked Spam

Hacked Spam

Recently Google has started rolling out a series of algorithmic changes that are aimed at tackling hacked spam in their search results. A growing number of legitimate websites are being hacked by spammers and are used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc.

Website owners need to implement good levels of security or risk their websites being easily hacked. For example these can include government sites, universities, small business, company websites, restaurants, hobby organizations, conferences, etc.

Cyber-criminals and spammers target these sites and fill pages with malicious content in an attempt to gain rank and traffic in search engines.Google are aggressively targeting hacked spam in an attempt to protect users and webmasters.

The algorithmic changes made by Google will eventually impact approximately 5% of queries, depending on the language. As the new algorithms are rolled out, users might notice certain queries, only provide the most relevant results, reducing the number of results displayed.

This is due to the large amount of hacked spam being removed, and improvements will be noticed in the near future. Google will continue to allow their systems to weed out bad content while retaining the organic, legitimate results.

Google + Changes Should Marketers Worry?

Close up photography of the Google Plus logo on  LCD computer screen. Google Plus is a popular social networking service created by Google.

Recently,Google divulged some changes to it’s social networking platform Google +.

Google + was launched in 2011 to challenge the social networking world and although users engaging in the platform increased between 2011 and 2012 it was soon evident that it was not having the impact that was first anticipated.

Google confirmed it will not be treating Google + as the digital adhesive for all of it’s platforms. Google employee Bradley Horowitz explained how users do like access to all of their utilities with one account. However it does not make sense for your Google + profile to be your identity in other Google products you access. Read more

5 Steps to Prevent an Hack Attack

According to Google there has been a 180% increase in the number of websites hacked in the last year. For the user, any form of content published on the internet is at risk of a hack attack. Security should always be top priority for a user in preventing these attacks and the loss of valuable data.

So how do we stop or prevent a hack attack? Below is a list of five important steps that will stop any hackers gaining information from your website. Read more

Consumer Reviews: How Important?

Before making that all important online purchase, do you read the customer online reviews or just hit the buy button and hope for the best?

A new study suggests that nearly 9/10 online consumers checked the reviews when buying online. Too many to argue with, so if you’re running an online store, these are the stat’s for you. Read more

SEO – The Facts and the Stats

Heard about SEO but not sure what it really is?

Fear not, Mark has written a brief beginners overview with enough stats to flummox Carol Vorderman.

Search Engine Optimisation (SEO) gives a website the opportunity of increased traffic (users) and a higher ranking in the top three search engines Google, Bing or Yahoo. SEO is an online marketing strategy that improves the ranking of a website in Search Engine Results Pages (SERPs), which increases online user traffic. Read more

Hedgehog Digital Bedford

Get in touch with Hedgehog Digital!