Facebook’s introduction of live video to their popular Social Network platform gives users increased functionality in creating and sharing new content.
The new feature was launched in mid-2015 and by early 2016 was available to all Facebook users.
Facebook Live video enables you to use your phone to capture and share a moment instantly with friends and family. This allows the user to post instant responses to comments and allows you to see their reactions.
A spokesman for the Facebook company commented on how well things have been going since the launch. “Since launching Facebook Live last summer we’ve been surprised and delighted with how people are using live video to connect and interact with each other all over the world”.
Some examples of interaction were explained:
- People are letting their friends discover their hobbies.
- Parents are using it to share moments in their kids’ lives with their extended families.
- Athletes are giving people a window into their training.
- Chefs are bringing their fans into their kitchen.
- Journalists are hosting global conversations on topics they care about.
- Aspiring musicians can now put on a live concert for their friends.
New updated features to Facebook live have recently been released.
Live for Groups and Events
This feature allows you to go live with people in your Facebook groups and events. You can broadcast live to just the people in your group and also share events you are staging live with family, friends and the general community who share your interests.
Live Reactions Android
Live filters, interactive options, live reactions and replay comments are all new features for users to react live to each others broadcasts. Animations used show up on top of the video giving the broadcaster an idea on people’s feelings during the live broadcast.
Live Creative Tools iOS
Users can personalize their broadcasts. There is a set of five live filters which will allow the option to draw and annotate on your video when it’s live.
Video Home iOS
So you don’t miss out on live World exclusives, Facebook have dedicated a spot on their mobile app allowing you to search live and non-live videos from around the globe.
Live Map gives you a visual experience to explore public live broadcasts from around the world for desktop users. Sixty Countries now share Facebook Live Video and the live map gives you an instant view of what is going on in the world.
Facebook have confirmed “they are committed to creating the best experience for everyone who wants to create, watch and interact with live videos on Facebook and provide the best ways to broadcast, interact with, and discover live video”.
However can Facebook live video pose a serious challenge to established video platforms Snapchat, Meercat and Periscope? Only time will tell.