Rixson Repairs

Rixson Repairs needed a reliable paid search channel to generate consistent, high-intent enquiries. At launch, there was no structured Google Ads activity and no predictable flow of leads from paid search.

The challenge was to build a campaign from scratch, improve efficiency over time, and scale performance without allowing costs to rise as volume increased.

They partnered with us to launch and optimise a lead-focused Google Search strategy designed for sustainable growth.

What We Did

• Built a Google Search campaign focused purely on high-intent repair keywords
• Structured campaigns and ad groups to maximise relevance and Quality Score
• Continuously refined ad copy to improve engagement and conversion rate
• Tightened keyword targeting and search terms to eliminate wasted spend
• Optimised bids and budgets to scale volume while lowering CPA
• Monitored impression share to identify further growth opportunities