DL Moore Insurance

Web Design + Hosting

The Project

D. L. Moore Insurance had been operating as an established independent commercial insurance broker for decades, but their website no longer matched their expertise or conveyed trust effectively. They approached Hedgehog wanting a website rebuild to reflect their professionalism, improve clarity of service offerings, and provide a robust foundation for future SEO and lead generation.

What we did

Structured a clear and modern website layout that presents services and values directly
Created sector focused pages for each commercial insurance area to improve user clarity
Optimised navigation to make it easy for businesses to access relevant information
Configured the site for speed, stability and mobile usability
Set up enquiry and contact pathways to support lead conversion
Prepared the platform for strategic SEO development and future optimisation

Deliverables

  • Website structure and development
  • Sector based service page creation
  • Navigation and journey refinement
  • Technical performance setup
  • Lead capture implementation
  • SEO framework readiness

The outcome

The new D. L. Moore website delivers a professional and transparent digital presence that reflects their decades of industry experience and broad insurance offering. The improved structure and clarity of service information make it easier for prospective clients to understand what’s available and get in touch. The site is fully primed for search optimisation and future growth. More than just a rebuild, the new platform establishes trust, strengthens visibility, and supports a scalable pipeline for enquiries and business growth.

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