Hedgehog set out to significantly increase revenue within a three month period. The objective was to build a commercially focused paid media strategy that captured high intent audiences while maintaining efficiency. To achieve this, we developed a performance approach aligned with search behaviour, customer journey and local demand, supported by continual optimisation to drive measurable growth.
What we did
Created a multi channel paid advertising strategy focusing on high intent search traffic and ready to buy users
Optimised campaign structure to increase return while controlling spend
Developed ad creative and messaging focused on clarity, value and user motivation
Built segmented audiences targeting both discovery and conversion focused behaviours
Monitored performance daily and redirected budget towards highest performing campaigns
Provided transparent reporting highlighting cost control, revenue impact and overall performance