Mor and Meadow is a botanical skincare brand specialising in natural face mist sprays rooted in Cornish heritage and sustainable practices. Their previous online presence did not reflect their product quality, values or growing national interest. The brand required a new website that showcased their identity, educated users on botanical benefits and supported long term growth through SEO. The website also needed to provide a foundation for scalable ecommerce using Shopify.
Designed and developed a Shopify website that reflects brand identity and product purpose
Built an SEO ready framework to support scalable organic growth
Structured content around botanical education and product clarity
Integrated brand video to reinforce message and increase engagement
Optimised navigation and conversion paths to align with buying intent
The new Shopify website now accurately reflects Mor and Meadow’s botanical focus and commitment to sustainability, creating a stronger platform for commercial growth. It was launched fully prepared for ongoing SEO development, with educational content integrated into the structure and supported by conversion aligned user journeys. Brand video enhanced engagement across key pages and the redesigned experience provided clarity around product benefits, supporting the transition from discovery to purchase. This resulted in a more effective and scalable website built to support long term visibility and grow organically through search.
