Cornish Riviera Holidays came to us with an outdated website that wasn’t mobile friendly, wasn’t converting, and wasn’t appearing in Google search results. Competitors were outranking them at every touchpoint, and the brand was missing out on bookings simply because potential guests couldn’t find them online.
They needed a modern, fast, fully optimised website and an SEO strategy capable of competing with high-authority holiday cottage brands across Cornwall, with a particular focus on increasing organic bookings.
Designed and developed a brand-new, mobile-first website tailored for holiday rental customer journeys.
Implemented advanced technical SEO, including site speed optimisation, schema markup, crawl efficiency and URL restructuring.
Integrated SuperControl booking software seamlessly into the new site for a smoother, more intuitive reservation process.
Built a full content strategy, including property page optimisation, destination guides and helpful content targeting local search intent.
Conducted competitor analysis and rebuilt keyword targeting from the ground up to align with high-value terms used by top-performing Cornish agencies.
Introduced improved UX, faster navigation, simplified filtering, and mobile-friendly layouts to increase conversions across devices.
Set up accurate analytics, conversion tracking and booking attribution to measure ROI and seasonal performance.
With a new mobile-optimised website, modern UX, and a rebuilt SEO strategy, Cornish Riviera Holidays saw a transformative uplift in performance. Organic traffic surged by 225%, keyword visibility grew by 1,770%, and Domain Authority improved significantly, enabling them to compete against established holiday cottage brands throughout Cornwall.
The improvements in rankings, content structure, and technical optimisation have driven measurable booking growth and given the business a scalable platform for long-term digital success.
Increase in Organic Traffic
Increase in Organic Keywords
