Cornflake, a high-end audio-visual integrator, wanted to completely rethink how they show up online. They didn’t want to look like another “techy AV company” – they wanted a creative, premium platform that felt like an extension of their personality: distinctive, confident and unlike anything else in their space.
To get there, we led an intensive, full-day discovery session designed to unpack who they are, who they serve, and how the brand should look and feel across their website and wider campaigns.
Ran a full-day, on-site Premium Discovery Session at Cornflake’s London showhome with key stakeholders (management, department heads and leadership).
Designed and facilitated nearly eight hours of structured exercises covering audience profiling, brand attributes, competitive positioning and project goals.
Captured diverse perspectives from across the organisation to uncover real, internal insights that wouldn’t surface in a standard brief or questionnaire.
Clarified and aligned the core objectives for the new website and marketing activity so both teams were working towards the same outcomes.
Collated notes, ideas and insights into a raw brief, then developed this into a comprehensive strategic summary.
Produced a foundational document that now guides design, copy, branding and campaign decisions across Cornflake’s digital presence.
The discovery session provided Cornflake with complete clarity over their brand identity, audience needs, and the strategic direction of their new website. Instead of guessing or designing blindly, the business gained a unified, documented roadmap that shaped all creative, structural, and marketing decisions moving forward.
This alignment allowed Cornflake to differentiate themselves from generic AV competitors and develop a premium, personality-driven web presence that reflects who they are and how they deliver their service.
