Creative, targeted, engaging and compelling.
Content is the foundation on which marketing is built upon.
Good content peaks people’s interest.
Great content gets people clicking and engaging.
Amazing content encourages discussion, sharing and engaging at all stages of the sales process.
Super content is what Hedgehog aim for.
Our content is created with an audience first approach. Understanding what your audience truly needs is key to adding momentum to your SEO campaign, strengthening your brand’s reputation, encouraging your audience to engage and ultimately drive your business forward.
- DiscoveryIdentify and understand the audience you are talking to. What do they want? Where do they hangout online? What makes them buy or enquire?
- Content AuditReview your existing content assets to understand current performance. Establish what has worked and what hasn’t.
- Data DrivenData is central to our strategic process. We use data to guide each step of a content marketing plan. Ensuring each step is well considered and validated is key to our approach and to the success of any project.
Using data insights, we understand visitor behaviour, resulting in ideas which resonate with the target audience and drive performance.
- Content StrategyCraft a content plan that helps you reach new customers and enriches your brand.
We always start with the end goal in mind - our objective.
The content strategy then lays out how we will get there.
Whether we are creating a content strategy for building backlinks with Digital PR or directly increasing your traffic via referrals, a robust, well-thought-out content strategy gives you the platform to grab your audiences attention.
- Content CreationContent that engages with your audience and drives conversions.
Content creation from products and service descriptions through to link acquiring Digital PR.
It is all created with your audience in front of mind and clear, concise goals that can be measured.
- Content PromotionPutting your content in front of your audience, when they're searching for it.
Our content promotion process starts with audience understanding. When we know exactly who we want to read the content and where they currently spend their time online we have the framework to target them.
If we want the content to be featured on other publications, we turn to Digital PR.
When business generation is left to stagnate, it turns into extra weight that ultimately slows growth.
Discovery & Research
Activations & Events
Digital PR & Outreach
A fast-tracked lead generation strategy with SEO.
Industrial Calibration is a company that calibrates the equipment, that calibrates equipment!How a simple, creative campaign idea can gain global coverage
How we generated hundreds of backlinks and mentions for a football equipment website.
Keeping up with the beautiful game
Scope: SEO, web design, content, Digital marketing
One of the leading football review sites in the world since 2006, our work with Footy-Boots is a challenge and a pleasure, where we push the boundaries of digital marketing. From product reviews and player interviews to producing top quality images of the latest products and cutting edge football technology. We’re always looking at different ways to make Footy-Boots lead the way in this exciting digital playground.
How we increased direct sales in a competitive eCommerce sector.
How we achieved a 'hard-hitting' 170% sales increase for a boxing heavyweight
Scope: SEO, Digital Marketing, eCommerce, Content, Video
They came to us as a boxing product distributor. They have become champions of Cleto Reyes, the “punchers glove”. One of the heavyweight suppliers in world boxing, WBCME are well established as a distributor to the boxing trade, but wanted to develop a consumer sales channel.
By re-focussing their strategy and structure to promote their exclusive rights to Cleto Reyes boxing equipment and and WBC merch in Europe, we gave WBCME (and the people) exactly what they wanted. An effective platform and strategy to get their products in front of the people who wanted them.