Creating Content That Turns Heads

Digital PR is a powerful strategy which can improve a business's online presence and visibility.

Original campaigns distribute your brand’s content to the right media at the right time which secures online media coverage, including backlinks to your website. This, in turn, improves SEO search rankings on Google and exposes your brand to your audience through engaging narratives and stories.

People don't buy goods or services, they buy relations, stories and magic.

What is Digital PR?

PR Outreach combines traditional PR practices with a digital focus. Queue Hedgehog.

The result? Your business reaches new markets, gains brand exposure and improves SEO via high-quality links. This strategy ticks many boxes and is a valuable asset to any long term marketing strategy in a business.

Our PR practices integrate SEO to provide a smarter, more natural link building strategy that can improve your online visibility. The more trusted websites linking back to your brand, the better your website will rank in Google. It’s that simple.

How Does It Work?

Understand

Like many of the process begins by getting a good understanding of your business, so we can relate to your target audience and identify journalists in a given industry and determine what they are likely to publish.

Ideate

We then ideate, developing ideas that your audience cares about, what is newsworthy for the media and importantly, what will generate links to your website.

Outreach

With a solid campaign theme, our outreach experts will pitch the ideas to the publications.
With feedback from the journalists, we will refine the campaign and begin producing the content.

Distribute

A key part of Digital PR is to create and distribute the content. This spreads your stories and messages to the influencers in your sector and beyond.

Why Invest in Digital PR?

The value of gaining quality links to a website is significant. It builds authority for your website which helps your website rank on Google. Digital PR goes further, it also promotes your brand in the places that your audience is already active online.

Digital PR Highlights:

When business generation is left to stagnate, it turns into extra weight that ultimately slows growth.

Increases website visits

As your business is featured online on a more frequent basis and in a variety of places, more people will follow links to visit your website.

Metrics

With offline marketing and advertising, you usually get top-level audience reports and it can be very hard to prove who has had eyes on your products or news. With digital methods that lead to a conversion or which require a form to be filled, you can track engagement. You can also monitor audience growth especially in terms of social media.

Using this information can help guide your future marketing campaigns, as you begin to learn what your target market responds to in a positive way.

SEO Benefit

When your content is published on high authority sites that link to your website, your SEO ranking will improve. As your SEO ranking improves, this will also improve traffic to your website, leading to enquiries or sales.

Brand Authority

Publishing quality content on authority sites will improve your reputation as a credible source of information and improve trust in your business.

Our services

When business generation is left to stagnate, it turns into extra weight that ultimately slows growth.

Discovery & Research
User Experience

Brand Strategy
Architecture
Positioning
Content Strategy
Marketing Campaigns
Activations & Events

Consultancy
Discovery

Link Building
Digital PR & Outreach
Content Marketing
Performance Reports
Local SEO

UX/UI
Architecture

Wireframing
Digital Protoypes
CMS Build 
Systems
Web Applications

Script Development
Copywriting

Storyboarding
Illustration
Explainer Videos 
Film
Live-Action Production
Post Production & VFX

Work

Some recent heads we've turned
Enquiry and sales generation in a technical industry

A fast-tracked lead generation strategy with SEO.

View more

Industrial Calibration is a company that calibrates the equipment, that calibrates equipment!

How a simple, creative campaign idea can gain global coverage

How we generated hundreds of backlinks and mentions for a football equipment website.

View more

Keeping up with the beautiful game

Scope: SEO, web design, content, Digital marketing

One of the leading football review sites in the world since 2006, our work with Footy-Boots is a challenge and a pleasure, where we push the boundaries of digital marketing. From product reviews and player interviews to producing top quality images of the latest products and cutting edge football technology. We’re always looking at different ways to make Footy-Boots lead the way in this exciting digital playground.

Achieving a 'hard-hitting' 170% sales increase for a boxing heavyweight

How we increased direct sales in a competitive eCommerce sector.

View more

How we achieved a 'hard-hitting' 170% sales increase for a boxing heavyweight

Scope: SEO, Digital Marketing, eCommerce, Content, Video

They came to us as a boxing product distributor. They have become champions of Cleto Reyes, the “punchers glove”. One of the heavyweight suppliers in world boxing, WBCME are well established as a distributor to the boxing trade, but wanted to develop a consumer sales channel.

By re-focussing their strategy and structure to promote their exclusive rights to Cleto Reyes boxing equipment and and WBC merch in Europe, we gave WBCME (and the people) exactly what they wanted. An effective platform and strategy to get their products in front of the people who wanted them.