SEO – The Facts and the Stats

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Leveraging SEO is a powerful strategy to sell products, generate enquiries, promote your brand, and grow your business online. With people using search engines more today than ever before, it’s vital to integrate SEO into your marketing efforts.

If you’re looking for inspiration, or need some cold hard facts to convince your finance department that you need to invest in SEO, here’s a roundup of our favourite business-orientated SEO statistics.

81% of searchers use Google >>

It’s not news that Google dominates search engines, Google Search is still the core.

89% of B2B buyers turn to Google to research >>

50% of traffic to a website comes from non-paid search results >>

The top five results get the majority of clicks – 66% mobile 73% desktop >>

75% of people don’t go beyond page 1 of a search engine >>

57% of Business to Business marketers said SEO generates more leads than any other form of marketing >>

50% of search queries are four words or longer >>

In the UK, the desktop is still the preferred device to browse, just – 55% Desktop, 44% Mobile >>

53% of mobile visitors leave a page that takes longer than three seconds to load >>

65% of people use their phone in their ‘I want to buy’ moments. >>

79% of people took a relevant action on their phone prior to making a purchase >>

About the author...



Interrnational SEO and Content Marketer and our CSO (chief SEO officer). Since 2015 Felipe Bazon is listed as one the top 3 SEOs in Brazil, having won the title in the same year. With over 10 years of experience in SEO and Content Marketing, Felipe managed over 100 SEO projects for multinational companies in Brasil, UK and Europe.

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