Link building plays an important role in the success of an SEO campaign. When link building, every little helps, because a link is a link and all these links build up the link popularity of a site. In this post I’ll talk about the most important factor of a site’s link popularity, the anchor text.

Wikipedia defines anchor text as:

“…the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that the page will receive by search engines.”

I have a simpler explanation to it, a hypertext link is any text placed between the <a> and </a> tag also known as anchor tags, therefore the term “anchor text”, here is how  a hypertext link looks like in a HTML document:

<a href=”/search-engine-marketing.php”>SEO Bedford</a>

Where <a is the beginning of the anchor tag, href is an attribute of <a> and refers to a specific location of the web or within a website and “SEO Bedford” is the anchor text.

Making use of the right anchor text puts you one step ahead of your competitors, my advice here is to use your most competitive keywords in the anchor texts of your inbound links, sometimes you don’t have control over those links due to the fact that they are in sites others control.

My suggestion here is to constantly monitor who is linking to your site and contact the site owners or webmasters and ask them if it is possible to modify the link to add the correct anchor text.

All this process is not as easy as it seems, nowadays getting an anchor text link from another website, specially an authority site, is worth much more than gold due to its value from a ranking standpoint.

My last piece of advice is, ensure you do your keyword research to optimise the anchor text to its full potential and try various link building tactics, then stick to them and create unique and link worthy on page content.


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