Having an online business that is not well positioned in the search engines is like owning an ice-cream parlour in the middle of the desert, nobody will find you. In order improve your business web visibility you should consider hiring a SEO company.
There are hundreds maybe thousands of SEO companies out there, the intention of this article is to provide you the necessary information to help you choose the right SEO company and get the most out of its services.
The following has become common jargon in the SEO industry but it is worth re-emphasizing:
Avoid companies who guarantee first page rankings instantly, SEO results doesn’t happen overnight, it takes time for the search engines to pick up the changes and start indexing them, especially if the domain (URL) is not aged.
A professional SEO company should be able to explain each and every step of the optimisation process in a way that it is easily understandable by its prospects as well as provide a portfolio of previous and current works so you could evaluate its services.
Avoid SEO Companies that believe they can trick the search engine by ‘Black Hat’ techniques, eventually your site will be caught and de-valued in the search engines – these techniques can be keyword stuffing and buying links without declaring them.
Now that you know what to look for in an SEO company it is time to learn how to get the most out of its services.
First you need to provide as much information as possible, your business and industry, who your targeted market is, your business objectives, industry highs and lows, trends, provide them with a list of clients and suppliers, where your domain is hosted, etc…
Compile a list of keywords you would like your site to rank for, if you are not sure about it, do not worry, the SEO company will conducted a keyword research and identify the best keywords to optimise your site with.
In order to provide the best service possible, the SEO Company will need full access to your site’s ftp server and backoffice (CMS), not providing this details could slow down the optimisation process.
Cutting a long story short, the secret to get most out of search engine optimisation services is a good relationship between client and company, the more you give SEOs to work with the better will be the service provided.
Please feel free to ask any further questions about Search Engine Optimisation via our comments section or by visiting our contact us page.