At the weekend the Sunday Times business section included a long article on Search Engine Optimisation and how its popularity is growing in the UK. Fredrick Marckini, the chief global-search officer at Isobar commented in the article that:
“Research shows 72% of web users click on natural listings thrown up by search engines and not on pay per click ads”.
Thus proving that websites do need to have a presence in the natural or organic search results. This mistrust of paid adverts mean that spending on SEO grew faster than pay-per-click online advertising — also known as paid search — for the first time in Britain last year.
The specialist online site E-consultancy said
“Spending on SEO increased by 68% to £250m in the UK last year, compared with a 56% rise in pay-per-click spending to £1.97 billion”.
With over 200 different factors are used by the various search engines to decide where to rank a website, it is important to have experienced search engine optimizers working on a site to continually to improve the site and also to monitor any changes required by change to the search engines algorithms – which can change on a weekly basis.
An example for one of our clients Legal Services UK, a will writing specialist we managed to increase the visits to the site by 4 times and to achieve page one rankings for some very competitive terms for example “will writers”
• 16 page 1 results in the major search engines
• 0 page results in Google UK
• Visits – 510
• 125 page 1 results in the major search engines
• 45 page 1 results in Google UK
• 30 position 1 results in Google UK
• Visits – 2,232
If You have any SEO questions please contact us via our SEO Page