We’ve mentioned the future shifts in search, but we already see massive growth and evolution in one particular area of the digital landscape — voice search.
When a user searches with a smart speaker or Intelligent Personal Assistant, they tend to use complete sentences, a whole question.
Rather than typing ‘weather today’ into a search engine, a voice request is more likely to be made as ‘what is the weather like today?’.
And, it’s not just the way we word searches that have changed things. When a user makes a voice search request to a smart speaker, they’re not looking for a website or a search results page. They want a direct answer. The specific information that they’ve asked for.
The result for a voice search tends to be 30 words or less. So, to appeal to voice searches, your content needs to answer questions and deliver information concisely.
The conversational nature of a user’s voice search requests means the way you target content for voice search optimisation differs from traditional search optimisation. Natural language is the key to successful voice search optimisation compared to the keyword focus of traditional SEO — catering to both styles in your content positions you well to succeed on both fronts.
Search engines with voice searches recognise this change in search habits and have adapted in response. This is just one of many ways search engines increase their understanding of search and ensure that search intent grows exponentially.