Imagine if every user who stumbled upon your website found precisely what they want, right when they need it. That’s the dream, no?
Simply put, a search engine’s goal in the grand scheme of things is effective Search Intent. Matching user requirements with the most relevant results and giving them the type of content they are actually looking for.
By optimising your website’s Search Intent, you ensure that visitors get what they need, whether that’s a product, service or information. This maximises brand engagement and makes it easier to bridge the gap between intrigue and conversions, lots of conversions.
Whenever a customer needs your product or service, even if they didn’t realise it was you they are looking for, here you are, providing the most relevant content.
If you don’t give users exactly what they need, your competitors will be more than happy to do so while reaping the rewards.
In this article, we’ll give you an in-depth guide to Search Intent, from what it is, why it’s essential to your business and how you can implement it into your digital strategies.