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		<title>The Fundamental Guide To Search Intent Optimisation</title>
		<link>https://www.hedgehogdigital.co.uk/blog/search-intent-optimisation/</link>
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		<dc:creator><![CDATA[Alice Cass]]></dc:creator>
		<pubDate>Tue, 05 Jan 2021 12:04:35 +0000</pubDate>
				<category><![CDATA[The latest from Hedgehog]]></category>
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					<description><![CDATA[What would it mean for your business if every visitor that came to your website from Google found exactly what they were looking for? Whenever a customer needed your product or service, even if they didn’t realise it was you they were looking for; there you’d be. Introducing Search Intent Optimisation. Your website would be [&#8230;]]]></description>
		
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		<title>HedgeLog</title>
		<link>https://www.hedgehogdigital.co.uk/christmas/hedgelog/</link>
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		<dc:creator><![CDATA[mark]]></dc:creator>
		<pubDate>Fri, 18 Dec 2020 14:32:09 +0000</pubDate>
				<category><![CDATA[Christmas]]></category>
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					<description><![CDATA[Indulge yourself with the new festive favourite, chocolate HedgeLog. This easy to bake recipe has just 9 steps. We hope you enjoy it as much as we did. Prep &#8211; 1.5 hours Cook &#8211; 1 hour Serves &#8211; 12 to 16 (we don’t believe this, more like 4 to 6 if you are greedy like [&#8230;]]]></description>
		
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		<title>The fundamental guide to optimising for local SEO</title>
		<link>https://www.hedgehogdigital.co.uk/blog/optimising-for-local-seo/</link>
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		<dc:creator><![CDATA[Alice Cass]]></dc:creator>
		<pubDate>Mon, 18 May 2020 15:30:05 +0000</pubDate>
				<category><![CDATA[The latest from Hedgehog]]></category>
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					<description><![CDATA[With 4 in 5 consumers now using search engines to find local information, the importance of local SEO for small business SEO strategies can’t be overstated. Relying on word of mouth is no longer enough, people need to be able to discover you in the search engines.&#160;Enter, local SEO. Just as a listing in the [&#8230;]]]></description>
		
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		<title>The impact of Coronavirus on search trends</title>
		<link>https://www.hedgehogdigital.co.uk/blog/search-trends/</link>
					<comments>https://www.hedgehogdigital.co.uk/blog/search-trends/#respond</comments>
		
		<dc:creator><![CDATA[Felipe]]></dc:creator>
		<pubDate>Tue, 05 May 2020 15:51:00 +0000</pubDate>
				<category><![CDATA[The latest from Hedgehog]]></category>
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					<description><![CDATA[The changing priorities of user search trends as a result of the pandemic is a reminder of the importance of understanding Search Intent. Knowing what your target audiences are searching for and, crucially, why they’re searching for those terms is vital to understanding where to position your brand’s online content.&#160; When you know the ‘what’ [&#8230;]]]></description>
		
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		<title>How to optimise for featured snippets</title>
		<link>https://www.hedgehogdigital.co.uk/blog/featured-snippets/</link>
					<comments>https://www.hedgehogdigital.co.uk/blog/featured-snippets/#respond</comments>
		
		<dc:creator><![CDATA[Alice Cass]]></dc:creator>
		<pubDate>Mon, 20 Apr 2020 08:18:41 +0000</pubDate>
				<category><![CDATA[The latest from Hedgehog]]></category>
		<guid isPermaLink="false">https://www.hedgehogdigital.co.uk/?p=14330</guid>

					<description><![CDATA[The quick win hack that produced 3 featured snippets in under 2 weeks Since they were first introduced in 2014, every SEO and their dog has been fighting to gain a coveted featured snippet on Google’s first page.&#160;But, knowing exactly how to optimise for featured snippets is still up for debate. When it comes to [&#8230;]]]></description>
		
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		<title>Four tips to embrace remote working</title>
		<link>https://www.hedgehogdigital.co.uk/blog/remote-working/</link>
					<comments>https://www.hedgehogdigital.co.uk/blog/remote-working/#respond</comments>
		
		<dc:creator><![CDATA[Alan]]></dc:creator>
		<pubDate>Tue, 14 Apr 2020 14:18:32 +0000</pubDate>
				<category><![CDATA[The latest from Hedgehog]]></category>
		<guid isPermaLink="false">https://www.hedgehogdigital.co.uk/?p=14298</guid>

					<description><![CDATA[The developing Coronavirus crisis is affecting all aspects of society, including how we do our jobs. In response to the Government recommendations to work from home where possible, many companies are asking their workforce to embrace remote working until the crisis decreases. Remote working will be new to many people and will, undoubtedly, take some [&#8230;]]]></description>
		
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		<title>Google provides help for businesses during the Covid-19 coronavirus crisis</title>
		<link>https://www.hedgehogdigital.co.uk/blog/google-help-during-covid-19/</link>
					<comments>https://www.hedgehogdigital.co.uk/blog/google-help-during-covid-19/#respond</comments>
		
		<dc:creator><![CDATA[Felipe]]></dc:creator>
		<pubDate>Fri, 03 Apr 2020 09:23:25 +0000</pubDate>
				<category><![CDATA[The latest from Hedgehog]]></category>
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					<description><![CDATA[The Covid-19 coronavirus crisis and resulting nationwide lockdowns have meant businesses have been forced to close, events have had to be cancelled and general disruption has been caused to our daily lives.&#160; It’s a confusing time, and for businesses, it’s difficult to know how to proceed. You don&#8217;t want to shut down your operation completely. [&#8230;]]]></description>
		
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		<title>Free digital marketing courses and resources to keep you busy during the lockdown</title>
		<link>https://www.hedgehogdigital.co.uk/blog/free-marketing-courses/</link>
					<comments>https://www.hedgehogdigital.co.uk/blog/free-marketing-courses/#respond</comments>
		
		<dc:creator><![CDATA[Alice Cass]]></dc:creator>
		<pubDate>Mon, 30 Mar 2020 08:03:08 +0000</pubDate>
				<category><![CDATA[The latest from Hedgehog]]></category>
		<guid isPermaLink="false">https://www.hedgehogdigital.co.uk/?p=14138</guid>

					<description><![CDATA[Want to brush up on your digital marketing knowledge or learn a new during lockdown? Our guide to the best free digital marketing courses and resources can help you stay busy during lockdown. There’s a lot of uncertainty at the minute, the current lockdown in response to the Covid-19 coronavirus outbreak has led to many [&#8230;]]]></description>
		
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		<title>How to create great content with meaningful content</title>
		<link>https://www.hedgehogdigital.co.uk/blog/meaningful-content/</link>
					<comments>https://www.hedgehogdigital.co.uk/blog/meaningful-content/#respond</comments>
		
		<dc:creator><![CDATA[Alice Cass]]></dc:creator>
		<pubDate>Mon, 23 Mar 2020 09:44:46 +0000</pubDate>
				<category><![CDATA[The latest from Hedgehog]]></category>
		<guid isPermaLink="false">https://www.hedgehogdigital.co.uk/?p=14106</guid>

					<description><![CDATA[There&#8217;s a black hole of bad content out there. Are you one of the ones shouting into the void? How do you pivot to learn how to create great content? “Content is king.” your boss screams at you as you tap away at your keyboard, fingers bleeding and eyes shrivelled from staring unblinkingly at your [&#8230;]]]></description>
		
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		<title>What is website accessibility and how can you implement it on your site?</title>
		<link>https://www.hedgehogdigital.co.uk/blog/website-accessibility/</link>
					<comments>https://www.hedgehogdigital.co.uk/blog/website-accessibility/#respond</comments>
		
		<dc:creator><![CDATA[Alan]]></dc:creator>
		<pubDate>Mon, 09 Mar 2020 12:22:35 +0000</pubDate>
				<category><![CDATA[The latest from Hedgehog]]></category>
		<guid isPermaLink="false">https://www.hedgehogdigital.co.uk/?p=13979</guid>

					<description><![CDATA[What did you give consideration to when you began to build the website for your brand? Did you focus on the colour palette? Or what sort of imagery you’d use? Did you ponder whether you’d have one or two columns of text? Maybe you debated the style of your menu or the shape of your [&#8230;]]]></description>
		
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