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The secret to creative success is understanding what your customer wants.
Your Market Position
Positioning is the heart of a business. It defines your brand, your benefits and competitive advantages, most importantly it defines what you mean to your customers.
Your brand position establishes an emotional connection with your customers. It’s how you want your business to be perceived in their minds and amongst your competitors.
Customer Segmentation
In the digital age we are more empowered than ever, making purchasing decisions at a faster rate than ever before. We use segmentation to react, discovering customer needs and potential for growth.
By examining the behaviours, motivations, and frustrations of specific groups within a target market, we identify unfulfilled needs and turn them into competitive advantages.
Customer Profiles and Journeys
From customer segmentation to user profiles. We define your business’s target markets, then map out scenarios in which those prospects might interact with you. The informed interactions help us predict pain points and provide insight into functionality and user behaviour.
Brand Attributes
Brand attributes are the characteristics that make up the personality of your business. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to authentically communicate your business.
Competitive Audit
A thorough competitive analysis is critical for any business looking for growth. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your business to better understand the market, target your customers more effectively, and make intelligent decisions about how to grow.
"If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."
Albert Einstein
Recently at Hedgehog...
Take a look at some of the results we've been working on.
How we helped a regional driving school to double their business with a fresh tone of voice and a modern aesthetic.
Industrial CalibrationEnquiry and sales generation in a technical industryA fast-tracked lead generation strategy with SEO.
Footy-BootsHow a simple, creative campaign idea can gain global coverageHow we generated hundreds of backlinks and mentions for a football equipment website.