The secret to creative success is understanding what your customer wants.
Your Market Position
Positioning is the heart of a business. It defines your brand, your benefits and competitive advantages, most importantly it defines what you mean to your customers.
Your brand position establishes an emotional connection with your customers. It’s how you want your business to be perceived in their minds and amongst your competitors.
In the digital age we are more empowered than ever, making purchasing decisions at a faster rate than ever before. We use segmentation to react, discovering customer needs and potential for growth. By examining the behaviours, motivations, and frustrations of specific groups within a target market, we identify unfulfilled needs and turn them into competitive advantages.
Customer Profiles and Journeys
From customer segmentation to user profiles. We define your business’s target markets, then map out scenarios in which those prospects might interact with you. The informed interactions help us predict pain points and provide insight into functionality and user behaviour.
"If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."
Brand attributes are the characteristics that make up the personality of your business. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to authentically communicate your business.
A thorough competitive analysis is critical for any business looking for growth. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your business to better understand the market, target your customers more effectively, and make intelligent decisions about how to grow.
Recently at Hedgehog...
Take a look at some of the results we've been working on.
A fast-tracked lead generation strategy with SEO.
Industrial Calibration is a company that calibrates the equipment, that calibrates equipment!How a simple, creative campaign idea can gain global coverage
How we generated hundreds of backlinks and mentions for a football equipment website.
Keeping up with the beautiful game
Scope: SEO, web design, content, Digital marketing
One of the leading football review sites in the world since 2006, our work with Footy-Boots is a challenge and a pleasure, where we push the boundaries of digital marketing. From product reviews and player interviews to producing top quality images of the latest products and cutting edge football technology. We’re always looking at different ways to make Footy-Boots lead the way in this exciting digital playground.
How we increased direct sales in a competitive eCommerce sector.
How we achieved a 'hard-hitting' 170% sales increase for a boxing heavyweight
Scope: SEO, Digital Marketing, eCommerce, Content, Video
They came to us as a boxing product distributor. They have become champions of Cleto Reyes, the “punchers glove”. One of the heavyweight suppliers in world boxing, WBCME are well established as a distributor to the boxing trade, but wanted to develop a consumer sales channel.
By re-focussing their strategy and structure to promote their exclusive rights to Cleto Reyes boxing equipment and and WBC merch in Europe, we gave WBCME (and the people) exactly what they wanted. An effective platform and strategy to get their products in front of the people who wanted them.