Creative Strategy

Positioning is the heart of a business. It defines your brand, your benefits and competitive advantages, most importantly it defines what you mean to your customers.

Your brand position establishes an emotional connection with your customers. It’s how you want your business to be perceived in their minds and amongst your competitors.

In the digital age we are more empowered than ever, making purchasing decisions at a faster rate than ever before. Segmentation is used to react, discovering customer needs and potential for growth. By examining the behaviours, motivations, and frustrations of specific groups within a target market, we identify unfulfilled needs and turn them into a competitive advantage.

From customer segmentation to user profiles. We define your business’s target markets, then map out scenarios in which those prospects might interact with you. The informed interactions help us predict pain points and provide insight into functionality and user behaviour.

Brand attributes are the characteristics that make up the personality of your business. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to authentically communicate your business.

A thorough competitive analysis is critical for any business looking for growth. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your business to better understand the market, target your customers more effectively, and make intelligent decisions about how to grow.