Alan Spurgeon

What’s in a Domain Name?

www.jpg In our business, we often get asked to set up domain names on behalf of our clients. Usually, the name will be the organisations company name, or products / services. Occassionally, we will be asked for advice on which domain name. Whichever way, we always make a few recommendations.

Here’s a few things to consider when choosing a domain name;

1. Make it easy to spell

2. Keep it as short as possible

3. Try and include search engine search terms in your domain name

4. If using more than one word, also get the domain to include hyphens (i.e &

5. If budget permits and its available, also register the .com version for a global audience

There are other considerations to make, but taking these tips into account will certainly improve on

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