What is AMP?


What is AMP we may ask?

The following article will explain what AMP is and how it will affect your website. Mobile websites are expected to load pages instantly although on occasions it has been known to take a number of seconds. The fact is that 40% of people abandon a website that takes more than 3 seconds to load.

The new Accelerated Mobile Pages Project is an open source initiative to improve the mobile web experience for all users. Accelerated Mobile Pages are HTML pages that prioritize speed and provide a faster experience for users by loading content almost instantaneously.This feature will encourage website owners to adapt this new initiative to improve their page loading speeds.

The sites who have created Amp will later in the year be rewarded with expanded exposure across the entire Google Mobile Search results page. For example travel sites recipe sites, entertainment and e-commerce sites will experience the benefit of having Accelerated Mobile Pages.

The AMP format is supported by a wide variety of platforms, including Google Search. If a web page listed in Google’s search results has a valid version, Search may direct mobile users to the cached AMP.

More information on creating Accelerated Mobile Pages for your website can be found in Google Search Console.

Hedgehog Digital have adapted Accelerated Mobile Pages to give their users the ultimate mobile experience. Hedgehog Digital produce stunning, modern website designs for organisations of all sizes, spanning pretty much every industry you can think of. What we do is simple, quick and easy. We won’t blast you with jargon, we’ll just aim to exceed your expectations with the minimum amount of fuss.

We’re proud of our reputation and we are easy to find and we’d love for you to get in touch for a friendly chat about your requirements. We will produce a quick, free, no obligation quotation based exactly on what you need.



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