Google has launched an experimental version of its search for visually impaired people. This not only presents its results in a manner that is more useful for screen readers and other tools used by disabled people. It will prefer accessible sites, to poorly designed sites.
In general, sites which are accessible, are also search engine friendly, so this tool has more than one use.
It’s an interesting development as some of TH UK’s search engine optimisation staff, actually worked on award winning accessible sites in the past. Good accessibility practice is a legal requirement now.
And I would suspect the organisations like the RNIB will be lobbying for this preferring accessible sites behaviour to be the default in the main search engines..
TH UK Can help Both with SEO and Accessibility for new or existing web sites.