Alan Spurgeon

Search Engine Promotion – Yahoo Changes Index

Yahoo have announced they have made changes to their index last weekend.

Why is this important?

Search engines don’t actually search the internet in real time, what they do is pre-search websites and build a database to all the pages they have found – this is the index.

When you type a search into Yahoo, Google, or any other search engine you’re actually searching the search engine database, or index, this is what returns the results.

As you can imagine a change to the search engines index can affect how well your site ranks in that search engine.

Changes like this can take some time to settle down and during this time search results may fluctuate from day to day.

If you are concerned by the performance of your site in the major search engines either drop a comment to this post or email us here.

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