Google Local Business Cards, What are They?
Here is a quick guide to what Google are looking to achieve with these ‘ Local Business Cards’.
Google have recently been experimenting with Local Business Cards in Search Results. The new card carousel test has involved a number of businesses specifically chosen for the trials. Content has been carefully created for the purpose of the tests and has not been extracted from Google My Business or similar sources. The Local Business Cards will include animation and GIFS which have previously not been allowed on the search results page.
The aim of these business cards is to allow local businesses to promote their specific content allowing it to be shared directly from the card carousel and displayed near the top of the search results.
Google has confirmed these tests are genuine and will be using the same functions that were used on the Candidate Cards that were launched a few weeks ago.
The creation of these Local Business cards were specifically aimed at mobile users however they will display equally fine for desktop users. For the desktop user Local Business Cards will appear immediately adjacent to a section known as the Knowledge Panel which will feature that business. On the mobile platform it’s displayed below the Knowledge Panel equivalent.
Similar to the Candidate Cards, the intent is to allow a business to communicate specific content directly in the search results. Content can also be shared directly from within the Card Carousel.
With regards to Local SEO this could be quite a significant feature. It has been made apparant that Google has not made a decision yet to roll out Local Business Cards on a broad scale or whether to introduce it initially to Large National Local businesses. Whatever Google decides to do it will not be announced until all of their tests are completed.