It’s been heavily documented recently, about the British student who created an online concept 5-6 months back. Its been picked up by the National and International press. The BBC give a nice rounded article on it here: BBC article
I’m not about to add my opinion about this site, the million dollar question for me is, how the student managed to sell all the ad space.
It seems that after a few initial sales to friends and families, the money gained was ploughed into PR. Then it was all due to word of mouth.
It will be interesting to see how many copycat sites make a success of the concept. I think that now the novelty of the idea has been so well publicised, copycat sites will struggle to gain the sort of coverage this student has managed to gain.
But what it has highlighted, is the power of PR!