Alan Spurgeon

How to Get High Quality Links with Other People’s Outdated Content

A quick and simple tutorial to gain high quality links for your website.

Having website links pointing to your website is a huge ranking factor.

Why?

A link to your website is seen by Google as a vote of confidence about your page. When someone links to your website, they are effectively saying your website is a good resource.

Much like when you refer your neighbour to a plumber, you wouldn’t refer a bad plumber.

If you want your website to receive search engine traffic, link building is an essential part of the SEO mix.

Not all links offer a positive impact though. Loading lots of low-value, spam or irrelevant links will quickly devalue your quality and potential to rank in Google search.

In this article, I’m going to share a killer technique you can use to amass lots of relevant, quality links pointing at your website.

Ready? Let’s get going.

With any aged website, content goes out of date.

Example: How many times have you gone to Google to look something up, say a statistic, or a how to guide, and ended up having to filter through loads of results because the pages you look at are not providing up to date information?

Which leads to the opportunity.

We’re going to help other sites provide up to date, enhanced versions of their old content and gain a link back to our website in the process.

It’s a win-win situation. You help a website update their content and gain a link for your effort.

There are many advantages with this technique:

1. It’s quick, compared to writing a completely new article from scratch and pitching it to other publications, we’re going to simply rewrite the outdated content.

2. There is an endless supply of target websites with outdated content.

3. If the sites you approach already rank well for the term we search on, we already know Google rates the website and the link will offer good value to your website.

4. The recipient’s website will be up to date, which search engines appreciate.

5. The website visitor will benefit from the updated content and will not have to painfully search for the information they are seeking.

Makes sense? Great, let’s run a scenario out.

Objective: We want to source links to our website that sells boxing gloves.

We search for outdated web pages that list “heavyweight boxing champions”.

A simple example that is easy to demonstrate.

What we want to find are articles that list heavyweight champ’s, but aren’t up to date.

And, there’s an easy way to find them.

How to find outdate content using Google Search Tools

1. Head over to Google and type your search using quote marks like this:

snapshot of a Google Search for Heavy Weight Boxing Champions

2. As we want to find pages that are out of date, click the tools button under the search box.

snapshot highlighting Google Search Tools

3. Now Google will give you a date drop-down filter, select “custom range”.

snapshot highlighting Google Search Tools Data Range

4. Now select a date range. As we want old pages, I’ve chosen 1st Jan 2015 to 1st Jan 2016. When you do this, play around with the date range so you get some relevant results.

snapshot of Google date range calendar

5. Now Google is giving us a list of web pages that were published in 2015, for heavyweight boxing champions. A look down the first few results and I find an interesting one.

google-serp-list-heavyweight-boxing-champions

6. This page states that Tyson Fury is the current heavyweight champion. However, Fury was stripped of one belt and vacated the other belts. Which means this page could do with an update with the latest champion. An opportunity!

So the six steps above are a super quick way to find pages that are relevant, good quality and ripe for updated content.

The next phase is reaching out and letting the website editor/owner know about their outdated page and getting our updated content published, ideally with a link back to our page.

The best way is with email outreach.

You’ll need to find the email address, if it is not readily available on the website, go to hunter.io a resource that can quickly help you find an email address for the website.

Then you need to send them an email, something like this works really well:

Hi John,

I was Googling to research heavyweight boxers and landed on your page here: www.ABC.com.

Your list of heavyweight champs was just what I needed, but I did notice that Tyson Fury is still listed as the current champion.

I’ve written an update that would fit perfectly with your page and would, of course, bring it up to date.

Shall I send it over for you to use?

Great work on this page, it was really useful to me.

Cheers,

Jane

When they request your content, send it over with an embedded link back to your website.

Most of the time, they’ll copy and paste your content into their page, including the link. If they don’t add the link. Drop them another friendly email and ask if they’d mind adding the link.

As you’ve helped them update their website, 9/10 they’ll feel obliged to include the link.

Repeat this process regularly to keep expanding your link profile.

Soon, you’ll have a large bank of backlinks, from relevant, quality sites.

What SEO difficulties are you having? Let me know in the comments below.

For more tips on how to increase your Website Traffic also read:

Mobile SEO: Implementing AMP for Success

How to hack SEO and deliver short term results

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