Alan Spurgeon

Google Still Proves to be Top of the Search Engines

According to Nielson Online, 64.1% of searches were performed using Google in November 2008,  16.1% using Yahoo!, 9.1% using MSN and 2.3% using Ask.com.

J.P. Morgan recently conducted research to see what factors (if any) would encourage a switch to an alternative search engine. Interestingly, 45% of respondents said that if better search results were achieved with an alternative search engine they would change, yet as you can see from the table below 38% would not switch over at all.

Here is a breakdown of the results from the poll:

Factors that would cause search engine switching

 % of participants

All

AOL

Ask

Google

MSN

Yahoo

Other

Results that better match my search term

45%

42%

25%

48.6%

33.3%

43.3%

34.8%

Results that include video, web, music and other forms of information

11.5%

12%

18.8%

11.5%

14%

9.6%

13%

A more uncluttered easy to navigate site

26.5%

30%

31.3%

24.9%

36.8%

29.9%

17.4%

The ability to preview web content

22.6%

24%

25%

21.9%

22.8%

26.1%

8.7%

Faster response speed to searches

27.8%

36%

18.8%

25.8%

35.1%

29.3%

26.1%

Other

0.7%

0.0%

0.0%

0.7%

3.5%

0.0%

0.0%

Nothing, happy with current search engine

38.2%

30%

31.3%

37.5%

38.6%

41.4%

52.2%

 What factors would cause you to use a different search engine?

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