Alan Spurgeon

Google Still Increasing Its Share of Search Market

Google has further increased its share of the search market, a study by Hitwise has found.

Google Search IncreaseThe research indicates that Google powered around 78 per cent of all UK internet searches in the four weeks to October 21. This is a 9% increase on last year.

Yahoo! took 2 place based on UK searches making up 7.7% of the search market.

Together Google, Yahoo!, MSN LIVE and powered 96.6% of all UK internet searches, an increase of 2% year-on-year.

Google 78%

Yahoo! 8%

MSN 6%

Ask 5%

Other 3%

Source:, November 2006

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