This is beginning to resemble a kindergarten battle now, whatever one search engine does the other goes and copies it and surprisingly this time it has nothing to do with the search market or the annulment of a search engine optimisation technique.
In a attempt to enable consumers to better understand their household energy consumption, Google and Microsoft are testing new software that will help people to save money by providing detailed information about their household energy usage.
“If you cannot measure it, you cannot improve it” – Lord Kelvin.
This is the slogan Google is using to promote its new gadget. With Google PowerMeter users will have access to real time information about their electricity usage straight on their iGoogle home page, which will then make it easier for users to understand and reduce energy consumption. Studies revealed that access to your household energy consumption can help you save up to 15% on your monthly bill.
But it’s the larger scale results that Google and also Microsoft are more interested in; for every 6 households that save 10% on electricity this will be the equivalent to taking a conventional car off the road.
Microsoft’s energy saving gadget is called Hohm and like Google’s is still in its beta version and at present are only available for US users, both gadgets are likely to be open to the general public towards the end of the year.