Alan Spurgeon

Easy, Easy… Big Daddy Arrives

Big Daddy.pngPost by Maurice Walshe – Head of SEO at TH UK

Google is making changes to the way it works which could have implication’s for many websites;

A major change to the way Google works is under way codenamed “Big Daddy” Started at the start of February and is now beginning to effect searches on Google.

The new Big Daddy is a major hardware and software update and contains new code for examining and sorting the Web, and once it has been tested fully, will become the default source for Web results, according to Google search engineer Matt Cutts. In a recent post on his blog, Cutts said that the secret project might be launched early in February or March of this year.

According to Rob Sullivan, head organic search strategist at search marketing firm Enquiro, “an algorithm update is like putting new tyres on a car this Big Daddy is like putting in a whole new turbo charged motor. They’re totally revamping how Google works and resolving some long-standing issues with getting sites indexed properly.”

Google is as ever very tight lipped about what they are changing rumoured updates are fixes for the problem of site hijacking and improvements to the way sites are blacklisted in the way BMW was recently.

More information here as it becomes available

For advice or consutation on optimising your website for search engines, contact Maurice on 01234 219119, or enquire online.


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