Bad brands get Client Coal. Our alternative Christmas project.

Not satisfied with handcrafting 50 bottles of our own cranberry infused Conk Gin we had another somewhat-alternative festive project up our sleeves, this time aimed at a handful of businesses we would love to work with.

We thought about what would cut through the noise at this jovial time of year, our answer was not to be jovial at all. Instead, we devised a cheeky plan to introduce ourselves in a disruptive, mischievous way.

Coal, in case you didn’t know, is given to bad children at Christmas. Why had our selected list of brands misbehaved? Well because they haven’t been making the most of digital marketing and that’s where we step in, cheeky right?

Fast forward a stack of origami gift boxes, a bunch of suitably sized lumps of hand polished coal and a dedicated website with individual landing pages our idea was alive. When one of our carefully selected brands receives our package a gift tag points them to the URL, here they can ‘find out why they’ve been naughty’.

This is the big reveal; we explain that despite pointing the sooty finger we in-fact want to get your brand on the good list in 2018, so let’s arrange to meet so we can introduce ourselves properly.

We will be sharing our results in the near future, so keep an eye out and if you’re a brand that doesn’t want to get coal next year… you know what to do.

clientcoal.com

About the author...

Alan SpurgeonWithout Alan, there’d be no Hedgehog. Our Boston-born director began Hedgehog a decade ago in a tiny office above a florists in Bedford. Since then, Alan has worked tirelessly to grow Hedgehog to what it is today. Using his years of SEO and business expertise, Alan knows how to produce strategies for clients that work towards the ultimate goal; generating new business online. Never one to keep his expertise to himself, Alan has spoken at a number of industry events, including Digitalks in Sao Paulo, and has contributed to a number of industry books and publications.