Have you noticed how you automatically give huge credit and respect to a lecturer or a company trainer who oozes knowledgeable? You are more prepared to listen and take on board exactly what they have to say on a particular subject.
So does it not make sense to find strategic ways to get in front of your clients and teach them things from your business perspective? When you lecture or write authoritative articles to your prospective clients, you have instant credibility with them and become the “expert” in their eyes, gaining their trust.
You don’t have to be a teacher, just be creative and organise a function that your target market will enjoy reading about and want to come back to you for more.
Blogs also give you a platform to create content that would not fit into the normal structure of your website. They’re an ideal resource for you to help develop your SEO too.
How can you do this? How can you catch your target markets’ attention and promote your website and business at the same time? Easy – A blog.
So go on, invest in the future. Get Blogging!