John Prescott, who is an unlikely fan of blogging, recently raised his profile through the use of twitter using it to post news about the Tories and NHS.
The politician is also planning to use social networking sites to try to get people involved in a global deal on climate change.
In his new role, Prescott is responsible for finding out the opinion of the public and reporting back to the Council before the UN Climate Change Conference in Copenhagen in December.
The Copenhagen meeting will bring together more than 90 countries to find a way to keep global warming below two degrees C by 2050.
Mr Prescott is also launching a new website, New Earth Deal, designed to promote the idea of a fairer settlement on climate change by requiring bigger cuts in emissions by rich countries and financial help for developing countries.
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