6th July 2009 Felipe

google webmasters guidelines don’t apply to google itself

“Your site’s reputation can be affected by who you link to”

If you are an SEO you know exactly where the above quote comes from, for those of you not familiar with it, that is a quote from Google Webmasters Guidelines, basically is saying that if link to bad neighbourhood sites, you could be penalised.

But apparently that doesn’t seem to apply to Google itself, a few months ago search experts noticed that Google was displaying fake ads for US Government Grants; it took a while but they removed it from their sponsored links section.

Now another type of fraudulent advertisement is polluting the SERPs, the “Get Paid by Google” ads from sites like Kevinlifeblog.com, Scottsmoneyblog.com, Maryslifeblog.com and Googlemoneytree.com are being visited by millions of people each day, all offering a guide of how to make thousands with Google in the comfort of your own home.

Anyone with basic education could see that as a scam, but in times like this where unemployment is sky high and collapsing industries many people are falling for those kind of ads, but the million dollar questions is: Why don’t Google Ban those Site or even allow them to create an account with Adwords?

The answer is very simple, because Google makes lots of money with those sites, first they have to pay Google for the advertisement via their Adwords accounts and second these fraudulent ads increase the bid price of certain keywords making legitimate marketers pay more for their keywords.

What is more revolting is that for us SEOs and legitimate marketers, Google is always trying to make things harder, at least that is how I see things as an SEO, why don’t Google and its spam fighting team focus more on those “Scammers” and let us legitimate professionals carry on with our work.

Let’s face it, we are doing a service for our clients and the search engine as we make it quite clear what a site has to offer to the humans and the search engines, so they can accurately index each page accordingly.

What do you have to say about all this? Could scam ads lead web users to lose faith in and advertising? Share your thoughts in our comments section below.

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