Felipe

google responds to threats with two new products

Over the past few weeks Google has been under attack; no! wait before you panic, these attacks are neither from hackers nor spammers, even though that happens on a daily basis, for that we have Matt Cutts and his team. When I say attacks, I’m referring to other companies trying to reduce Google’s search market share.

First it was the launch of Wolfram Alpha a fact search engine which in reality represents no serious threat to Google, then Twitter announced TwitterSearch will start crawling links within Twitter and indexing pages in real time, with a yet to be developed algorithm, and finally came Bing, Microsoft’s new search engine with the promises of better search refinements and a strong marketing campaign.

Despite all those attacks Google is looking strong as ever and announced the launch of two new products, Google Squared and Google Wave, the first is already available in Google Labs and the second we will have to wait a few more months before is available.

Google Squared is an experimental search tool that collects facts from the web and presents them in an organized collection, similar to a spreadsheet. If you search for [roller coasters], Google Squared builds a square with rows for each of several specific roller coasters and columns for corresponding facts, such as image, height and maximum speed.

This technology is by no means perfect. That’s why we designed Google Squared to be conversational, enabling you to respond to the initial result and get a better answer. If there’s another row or column you’d like to see, you can add it and Google Squared will automatically attempt to fetch and fill in the relevant facts for you.

Visit us tomorrow; we will be uploading information on Googles biggest product launch in years – Google Wave

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