Have you noticed how you automatically give huge credit and respect to a lecturer or a company trainer for being more knowledgeable than you? You are prepared to listen and take on board exactly what they have to say on a particular subject?
So does it not make sense to find strategic ways to get in front of your clients and teach them things from your business perspective? When you lecture or write authoritative articles to your prospective clients, you have instant credibility with them and become the “expert” in their eyes, gaining their trust.
You don’t have to be a teacher, just be creative and organize a function that your target market will enjoy reading about and want to come back to you for more.
How can you do this? How can you catch your target markets’ attention and promote your website and business at the same time? Easy – A blog.
A blog is a bolt on to your website, designed to incorporate an identical look and feel to the original website and the great thing is, you don’t have to be technically knowledgeable to use one. In-house training and 1 years support is included in the price, around 45 minutes training required to use the back office and a further 30 – 45 mins or so, for our SEO team to teach you how to use the Blog as a powerful marketing tool.
So go on, invest in the future. Get Blogging!
For more details, contact Julie at our Bedford office.