As we reported in our last post, Barack Obama’s effective use of the internet in his marketing campaign was a key factor in him gaining the support of youth.
When you search for the terms “Barack” and “Obama” in any of the four main search engines you will be amazed to find that the presidential campaign website of Barack Obama at the top of the list.
This will have been made possible by a very clever SEO team working for Obama, who carried out the correct techniques in optimising his website. For each page there is a different title tag, descriptive Alt tag descriptions are used on most of the images and the header tags have been written effectively.
The President’s team also realised the importance and growing popularity of the blog and how it would appeal to a wide audience of readers on the net.
Obama’s team made sure that the blog was always active and continuously posted relevant articles everyday. Sometimes posts received more than 325 comments within an hour of being posting. This reveals to what extent the blog is active and just how many people are going back to read it, which is clearly a lot!
Then of course there is the official website which is the core of the whole online marketing campaign. The Barack Obama site is designed well, easy to use and therefore appeals to the young as well as the old.
Arianna Huffington, editor-in-chief of The Huffington Post said this:
“Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee.”
I think this could well be true!!