A well planned search engine optimisation campaign should always start with on page optimisation. As the name already suggests, this part of a search engine optimisation will optimise key elements on-page.
To start the on-page optimisation process, keyword research is the paramount of importance. This will ascertain the most relevant keywords related to your site’s theme. Another important factor that should be considered here is the search volume of each keyword you are analyzing.
There are various free keyword analyzing tools available today, with wordtracker, keyword discovery and the Google Adwords keyword suggestion tool been the most used ones.
Once you have a list of keywords that you are happy with, it’s time to start implementing those keywords on the right places on your website’s pages.
The most important on page optimisation element are the title tags. The title tag is the first thing search engines robots look at when they crawl a page, and it’s given a very high importance by the search engines so it’s crucial to add you keywords to your title tags.
Another good place to add your keywords is in the meta description and keywords tags, these meta tags are not as important as they used to be, but since search engines normally displays the meta description tags as the text snippet under the link to your site on the SERPs, writing compelling meta description tags can make your site stand out on the SERPs and instigate searchers to click through your link.
Headers are another important element that should be given special attention, search engines give a high importance to headers, especially the H1 headers or H1 tags, adding your keywords to these tags can help improve the rankings for these keywords.
Since the search engines are not good in reading images you will need to use special tags to tell the SE what the image represents, these special tags are called ALT tags. Again an important place to add your keywords and always use a meaningful file name to your images, for instance “dog-playing-with-ball.jpg” is much better than “DC23124.jpg”.
The content or the text of your pages should also be optimised. Optimise your content in a way that suits both your visitors and the search engines. Don’t stuff your content with keywords; try to use synonyms and variations of your keywords. By en-bolding the odd keyword, this also high lights important text to the search engines, once again care must be taken to not look artificial.
With these guidelines we covered more or less all the on-page optimisation elements, if you have any questions leave them below in our comments section and a member of our SEO team will answer it asap.