Alan Spurgeon

Blog Case Study: Footy Boots

Introduction

Footy Boots Logo

The Football Boots website is actually a blog, developed by Hedeghog Digital.

It gives an unbiased perspective on the football boot industry, providing information on the latest football boot releases, and offering advice on which football boots consumers should buy, dependant on their individual needs.

Since its inception in April 2006, it has developed into the leading independent voice on football boots, amongst consumers, football boot brands, and related football companies.

Footy Boots recently launched the first International Football Boot Awards, gaining sponsorship with a leading mens fashion and lifestyle magazine, and receiving significant media coverage. The success of the Footy Boots blog allowed the bloggers to attract some of the World’s leading footballers to present the Football Boot Award trophies, including England internationals Wayne Rooney and Micah Richards.

Footy Boots has a unique demographic audience of active footballers, with a high spend on football equipment, typically owning more than three pairs of football boots per season. Footy Boots attracts over a quarter of a million visitors a month and is continuing to grow at a rapid rate.

So what are the secrets of the Footy Boots blog success?

The Footy Boots blog is updated on a daily basis with fresh, informative, accurate, and often exclusive content. It is written in a way that appeals to visitors and search engines alike. As an extremely flexible and easy to manage blog, even those bloggers with no prior knowledge of blogging find it extremely user friendly.

Search engines particularly like promoting blogs because they offer a large amount of content that is updated and added to on a regular basis. By providing fresh news stories with hundreds of highly relevant keywords, Footy Boots has become a magnet to internet search engines, promoting the blog to an vast number of potential customers.

By using related words and phrases in its daily articles, Footy Boots has greatly enhanced its website ranking amongst the leading search engines. The Footy Boots blog is currently ranked number one on ‘google’ for the search term ‘football boots’. In addition, following the release of the new Nike football boot, the ‘Mercurial Vapor 4’, Footy Boots ran a number of articles focusing on the new boot, littering the articles with related keywords and links. The words used in the blog articles were picked up by search engines worldwide, leading to Footy Boots being the highest ranked website under the ‘google’ search terms ‘Mercurial Vapor 4’.

How can a blog help my business?

TH UK will build you a flexible, powerful and easy to use business blog. It will become your most powerful marketing weapon, enhancing your website’s ranking and substantially raising your profile for a minimal cost. You can promote your business online by informing your customers of any changes, new products, latest offers and much more. This, in turn, will lead to direct sales. Captivate your audience with compelling content and you’ll receive a growing list of market leads.

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