31st May 2006 Alan Spurgeon

Online Advertising Overtaking Newspaper Advertsing

Advertsisers are likely to place more budget online than with national newspapers, says a report from GroupM.

The report highlights that Online Marketing is taking a share of the market from TV, Newspaper and Direct Marketing.

This gradual shift is likely to continue, as more and more people are online and advertising online is cheaper than other methods of marketing. When you add to that, easier campaign execution, quicker camapign cycles, detailed metrics, it is clear that online marketing is set for a great future.

You can talk to TH UK now to take advantage of enquire.

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